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Apple Inc. recently reported its fiscal third-quarter results, ending July 1, 2023, which revealed a slight dip in sales by 1.4%, amounting to $81.8 billion. However, the earnings per share saw a rise of 5%, reaching $1.26. These figures exceeded Wall Street’s expectations, which were set at $81.69 billion in sales and $1.19 per share, according to data from Refinitiv.
While iPhone sales fell slightly short of analyst estimates, the deficit was compensated for by robust sales in the services segment, which includes Apple TV+. Additionally, sales in China witnessed an 8% year-over-year growth.
Apple’s investment in research and development (R&D) has also seen a significant increase, reaching $22.61 billion for the fiscal year to date. This figure is approximately $3.12 billion higher than the same period in the previous year.
CEO Tim Cook emphasized the company’s commitment to innovation, stating, “We’ve been doing research across a wide range of AI technologies, including generative AI, for years. We’re going to continue investing and innovating and responsibly advancing our products with these technologies to help enrich people’s lives.” He further acknowledged the increase in R&D spending, attributing it to the company’s ongoing investments.
Apple currently finds itself in a challenging position, with its flagship iPhone competing against Android rivals in a saturated market. Meanwhile, its next major product, the Vision Pro mixed-reality headset announced in June, is yet to reach consumers. This situation puts Apple in direct competition with other tech giants like Microsoft and Alphabet’s Google.
