Wrangler Named Official Jeans of the Dallas Cowboys

The iconic denim brand celebrates its deep roots in American culture with a new partnership with the Dallas Cowboys.

August 5, 2023

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Wrangler, the renowned denim brand, has become the official jeans of the Dallas Cowboys. The partnership represents a celebration of the deep, authentic connection between two time-honored American icons.

Allen Montgomery, Vice President and General Manager of Wrangler western, expressed his excitement about the sponsorship. He said, “At Wrangler, we have carefully cultivated a 75-year-old legacy in sports and Texas is the heartland of our brand’s western culture. We are really honored to officially work with the Dallas Cowboys, particularly as they embody our western character, brand values, and rich Texas-sized grit.”

Plans to support the 2023-2024 Dallas Cowboys season include celebrations of cowboy culture through activations at AT&T Stadium, as well as social content featuring Dallas Cowboys players, cheerleaders, and the Flag Team.

Robert Lee

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