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After a successful year of debuting at one of the world’s major fashion weeks, London Fashion Week 13DE MARZO presented their fashion concept receiving widespread acclaim and love from the audience. Known for its bear’s “Love Is All Around” mantra and passing hugs to every 13DE MARZO friend, the brand continues to solidify its presence in the fashion industry. Experiencing a significant expansion including a sales turnover of over 100 billion.
Collaborating with international brands like LOONEY TUNES, CARE BEARS, SANRIO CHARACTERS, INSTINCTOY, and Coca-Cola in joint projects. In the collaboration with Coca-Cola 13DE MARZO demonstrated how time and time again they continue to break style norms. The world’s most popular soft drink combined with clothing showcases its continued originality in fashion. 13DE MARZO distinguishes themselves from other fashion brands with their signature design. Beginning with embellishing their jackets with original logos, coupled with vibrant colors, and of course an addition of adorable teddy bears for texture enhancement.
Its newest partnership with internationally renowned fashion and lifestyle brand UGG to bring footwear products. A new sense of fun with unique ink splashes featured on the footwear. 13DE MARZO demonstrates limitless potential and explores ventures across various fields in clothing, footwear, accessories, and collectibles.
The brand is focusing on expanding their presence in the fashion market in 2024 including opening 30 direct stores located worldwide, organizing pop-up events, and attending apparel trade fairs. 13DE MARZO will make appearances in the world’s four major fashion weeks and renowned fashion exhibitions to increase its international recognition.
To remain economically-friendly, 13DE MARZO uses materials such as organic textiles and biodegradable materials to combat rising environmental issues. The brand uses environmentally friendly faux fur as an alternative to animal fur. By replacing the materials in their original products with more natural, recyclable, renewable materials, the brand hopes to promote sustainable fashion in an effort to produce a longer lifespan in the wardrobes of their consumers. 13DE MARZO hopes to create a “slow fashion” system in which best suits the brand’s development. Curating its designs to become more innovative and remaining human-centered.
The brand remains committed to maintaining fashion sensitivity while innovating classic styles. 13DE MARZO continues to integrate a digital design style into their process to captivate further attention using technology. Accelerating its market approach by focusing on product research, development, and innovation. Continuously advancing their strategies by utilizing their data from various segments.
13DE MARZO has developed and operates its own official app. Users can use the 13DE MARZO’s application for self-identification and more brand services that will be featured in the system updates. With new collaborations and increase of international expansion 13DE MARZO’s growth will undoubtedly be something to look out for.
