Michelle O’Grady: A Vanguard in Marketing and Cultural Impact

Shaping Narratives and Fostering Connections: The Story of Team Friday’s Trailblazing Leader


From Local Insights to Global Impact: Michelle O’Grady, the visionary Founder and CEO of Team Friday, has emerged as a pivotal figure in the realms of marketing and communications. Based in Los Angeles, Michelle has channeled her expertise into guiding foundations, nonprofits, policymakers, and businesses. Her strategies are not just about promoting brands but reshaping cultural narratives and building community ties.

A Legacy of Diverse Industry Success

Cross-Industry Acclaim: Under Michelle’s guidance, Team Friday has earned accolades across various sectors such as fashion, consumer goods, entertainment, and healthcare. Esteemed clients like the LA Philharmonic, County of Los Angeles Public Health, AARP, and Whole Foods are a testament to the trust and confidence placed in her team’s capabilities.

Celebrating a Decade of Women-Led Excellence

A Milestone in Women’s Entrepreneurship: In 2022, Michelle joined the elite group of women entrepreneurs who have successfully led their businesses for over a decade. This achievement is especially noteworthy in the context of Latina-owned businesses, where such long-term success stories are less commonly spotlighted.

Embracing Curiosity and Learning from Failures

A Philosophy Rooted in Growth and Exploration: Michelle stands out as a leader who believes in the transformative power of curiosity. She encourages embracing diverse viewpoints and learning from failures, seeing them as vital steps towards personal and professional development. Her approach inspires others to adopt a mindset where challenges are seen as opportunities for growth.

Visionary Leadership and Academic Pursuit

Pioneering Change through Knowledge: Michelle’s journey is also characterized by her academic endeavors. Currently pursuing a doctorate, she is exploring the complex relationship between media narratives, marketing practices, and their influence on societal belonging. Her research particularly focuses on the economic landscape within BIPOC communities, aiming to uncover insights that can lead to more inclusive and equitable industry practices.

Championing Diversity and Inclusivity

Advancing Equity in Business and Communications: Michelle’s dedication to promoting diversity and inclusion is evident in her advocacy work. She is committed to creating a more vibrant, equitable, and inclusive industry, particularly in small business, communications, and marketing sectors. Her efforts aim to pave the way for broader representation and fairness in these fields.

Michelle O’Grady: Redefining Leadership and Community Impact: Michelle’s journey with Team Friday is more than just a business success story; it’s a narrative of inspiring change, fostering community connections, and championing inclusivity. Her leadership, backed by a strong belief in curiosity and learning, is setting new benchmarks in the marketing world and beyond.

Chris Smith

Chris Smith, as the Chief Editor of Insider Los Angeles, has been a driving force in redefining metropolitan journalism. With a career spanning over two decades, Chris's passion for unearthing and sharing the untold stories of Los Angeles has made him a respected and influential figure in the media landscape.

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